WORKING IN ORGANIC SOCIAL
      Back to home
      1. Knowledge Base
      2. Organic Social
      3. WORKING IN ORGANIC SOCIAL

      Configuring GPTs SOP

      There are two ways to create GPTs. First is a step-by-step guide to manually creating custom GPTs in ChatGPT for Organic and SEO clients. The second way is faster and more efficient using a template to plug in.

      Here is a Demo Video for additional aid. 

      Manually Creating GPTs:

      1. Open ChatGPT. Click ‘Explore GPTs’ at the top of the left-hand menu. 

      2. Click the green ‘Create’ button in the right-hand corner. 

      3. In ‘Create’ type in the following prompt, “Make a marketing manager who specializes in Search Engine Optimization, blog writing, social media marketing, keyword research, and website copy.” It will generate a name suggestion, and ask it to name the GPT in this format: Parent Company | Child Company | Package 

      While the ChatGPT is generating, find the community's kick-off survey in the drive and pull up their website. 

      4. Click on ‘Configure’ and set the GPT’s profile picture to the community logo found in the drive.

      5. Input the tone you want the ChatGPT to convey when creating copy. The Preferred Brand Tone can be found under the ‘Brand Voice’ tab of the Kick-Off Survey. If this portion is not filled out, pull adjectives from the home page of the community’s website. 

      Prompt: “My approach/style/tone/voice is BLANK, BLANK, and BLANK.”

      Note: If you get feedback from a client that the tone is missing the mark, you can adjust it at any time by going into the ChatGPT and stating, “Change my writing style to be more BLANK, BLANK, and BLANK.”

      6. Input the demographic information found under the ‘Demographics’ tab in the Kick-Off Survey. Use the prompt: “Please cater all blogs and social media copy to AGE RANGE, RESIDENT DESCRIPTION, RESIDENT INTERESTS, ETC.”
      7. In the Community Tab of the Kick-Off Survey, copy the Community Official Address, Community Time Zone, Community Actual Local Phone, Community Website, Community Primary Email, Community Hours, and Yelp URL. Paste this information into the ChatGPT using the prompt: “Add this information as my contact information and store it in the knowledge base for future use.”

      Note: If contact information needs to be updated, ask the ChatGPT to “Update my phone number to (XXX) XXX-XXXX.

      8. Find the Hashtags and Keywords on the Brand Voice tab of the Kick-Off Survey. Use the prompt, “Store these hashtags in the knowledge base to use when creating social posts and blogs:” 

      9. From the community website, copy and paste all home page copy, amenities, and neighborhood information into the GPT and ask it to store it in its database
        1. When uploading neighborhood information, include: Ensure all restaurants, businesses, shops, services, etc. mentioned in the copy are within a 5-10 minute drive from COMMUNITY.
      10. Copy and paste the floor plans URL and ask ChatGPT: Pull floor plan information from this link and store it in my database: LINK 

      11. To ensure the GPT pulled and stored all the information properly, test it by asking: 
        1. Give me 3 social media captions about my in-unit amenities.
        2. Write a blog article about my on-site amenities. 
        3. Create a Facebook post highlighting my pet-friendly amenities.

      If you receive a response that is not congruent with the information on the website, manually input all the information from the community website and Kick-Off Survey in the ChatGPT and ask it to store the information in its knowledge base. 

      Information that needs to be stored includes:

      • Hours, Contact Information, Address
      • Amenities
      • Wow Factors
      • Community Description 
      • Neighborhood

      The more information the better!

      12. Once you have created the GPT, in the top right-hand corner, hit ‘Save’ and check publish to ‘Anyone with at GTMA.’

      13. Then, click on the GPT in the lefthand menu, pulling up the screen below. Copy the URL and paste it under Project Details > Description > ChatGPT in Hubspot Projects.

      14. Any time you make an update to the GPT, be sure to hit ‘Update’ in the right-hand corner. 

      Once all information has been correctly added to a community’s GPT and saved to their knowledge base, the poster can begin using it to create content. 

       

      Plug-In Method to Configure GPTs:

      1. Open up ChatGPT, in the lefthand menu click ‘Explore GPTs’ and then ‘Create.’ 
      2. A blank GPT will appear. Use the following template and fill out all necessary information. Be sure to include a profile picture, name using the proper format, and description. 

      Template to Copy and Paste: 

      Name: Parent Company | Child Company | Storytelling Package 

      Description: Marketing manager for COMMUNITY who specializes in Search Engine Optimization, blog writing, social media marketing, keyword research, and website copy.

      Demographic to target:

      Tone to emulate: 

      Location: 

      Time Zone:

      Contact Information: 

      Hours:

      Type of Community: 

      Community Description: 

      Community Amenities:

      Green Initiatives: 

      Parking: 

      Pet Policy:

      In-Unit Apartment Amenities:

      Wow factors: 

      Neighborhood Description: ensure all restaurants, businesses, shops, services, etc. mentioned are within a 5-10 minute drive from the community. 

      Restaurants: 

      Coffeeshops: 

      Recreation: 

      Services: 

      Pull floor plan information from:

      Hashtags:

      Terminology: 

      Never say "hop, skip, and a jump"

      Never say "just a stone's throw" 

      Never say "a quick jaunt"

       

      Example:

      Demographic to target: 50-60-year-olds, majority retirees, chill, empty nesters, and couples. Older demographic, relaxed, sophisticated who enjoy shopping centers, the University Park neighborhood, and the Highland Park neighborhood.

      Tone to emulate: Relaxed but sophisticated and professional, very welcoming

      Location: 8600 Preston Road Dallas, TX 75225

      Central Time Zone

      Contact Information: 

      972-972-4900

      http://laurelprestonhollow.com

      TheLaurel@greystar.com

      Hours: Monday-Friday
      10:00 AM - 5:30 PM

      Saturday 10:00 AM - 5:30 PM

      Sunday - Closed

      Type of Community: Garden Style

      Community Description: Relaxed. Sophisticated. Genuine.

      Located in one of Dallas' most exclusive residential neighborhoods, Preston Hollow, The Laurel offers luxurious amenities including three resort-quality courtyards, a private park, ten-foot ceilings, hardwood flooring, granite countertops, chef-grade stainless steel appliances, luxurious spa-inspired bathrooms, and secured covered parking for residents and guests. Residents can also enjoy the property's proximity to Preston Center's unique mix of fine dining and shopping choices.

      Community Amenities: Exclusive Preston Hollow Neighborhood

      Smoke-Free

      Bike Storage and Repair Room

      Two Private Relaxation Courtyards

      Private Park

      Resort Style Pool

      Two Outdoor Kitchens

      Dog Park

      24/7 Clubroom and Coffee Bar

      Conference Room

      Private Dining Room with Adjacent Kitchen

      Car Charging Stations

      Reserved Garage Parking

      24-Hour Fitness Center

      Climate-Controlled Storage Units

      Green initiatives: EV charging

      In-unit Apartment Amenities: 10 Foot Ceilings

      Hardwood Floors

      Professional Grade Gas Cooktops

      Stainless Steel Appliances

      Solid Wood Doors

      Spa Inspired Bathrooms

      Wow factors: Preston Hollow neighborhood and location. Close to restaurants and shopping. The amenities are spread out in 2 buildings. Opportunities to host events, fitness center, and Dog park

      Neighborhood: ensure all restaurants, businesses, shops, services, etc. mentioned in the copy are within a 5-10 minute drive from the community. Nestled in Dallas' Preston Hollow neighborhood, The Laurel Preston Hollow provides easy access to everything you need and all you desire. Situated within the best that Dallas has to offer in shopping, dining, and entertainment, our apartments are minutes from North Park Center, Central Market, Trader Joe’s, Hillstone, R&D, Top Golf, and more.

      Restaurants: True Food Kitchen Hillstone Flying Fish il Bracco Susie Cakes Yolk Trova Wine + Market R+D Kitchen Hopdoddy Burger Bar

      Coffee: Starbucks Drip Coffee LDU Coffee To Go

      Shopping: The Plaza At Preston Center Preston Center Pavilion North Park Center The Shops at Park Lane Target Tom Thumb Central Market Whole Foods Market Trader Joe's

      Recreation: Equinox Preston Hollow SoulCycle Caruth Park Tennis Courts Curtis Park Reed Fitness Pilates ConnectionTopgolf Royal Oaks Country Club Bowl & Barrel

      Pull floor plan  information from: https://laurelprestonhollow.com/floorplans/

      Hashtags: #livethelaurel #luxuryapartments #jenks #greystar #thelaurel #greystar #luxuryapartments #Jenks #JenksOK #JenksLiving #apartmentsforrent #newapartment #jenksluxury #discoverjenks #explorejenks #nowleasing

      Terminology: “Primary Suite” not “Master Suite,” “Residents” not “Tenants,” and “Leasing Team” or “Leasing Professional” not  “On-site Team”