What Is The Google Business Profile (GBP) Video Verification Guide For Apartment Communities?
Google Business Profile (GBP): Quick Video Verification Guide for Apartment Communities
When making core changes to a Google Business Profile (such as updating your primary category to "Apartment Rental Agency"), Google often requires video verification to confirm the leasing office is fully operational at that location.
Google requires a short, continuous video (usually under 2 minutes) recorded on a smartphone. The video must be one continuous shot with no pauses or edits.
before you record:
Gather these items before you open the camera:
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The Keys: Have the physical key or key fob to the main leasing office door in your hand.
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Official Document: Place a utility bill, business license, or official property mail (showing the property's name and exact address) on a desk inside the office.
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Computer Screen: Have a computer inside turned on, logged in, and displaying your property management software or the community's official website.
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Clear the Area: Google prefers not to see people's faces or sensitive resident information. Try to record when the lobby is empty.
HOW TO RECORD YOUR VERIFICATION VIDEO:
Accessing the Camera:
Log into your Google Business Profile dashboard on your smartphone. Tap "Get Verified" and select the "Capture Video" option.
Once the camera opens, follow this exact route:
Step 1: Start Outside (Prove the Location)
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Start outside the building on the sidewalk or parking lot.
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Point the camera at the street sign, building number, or main community monument sign.
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Slowly pan the camera to show the exterior of the leasing office and the permanent signage outside the front door.
Step 2: Unlock the Door (Prove Access)
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Walk up to the locked leasing office door.
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Keep the camera rolling as you physically show your hand using the key/fob to unlock and open the door. (This proves to Google that you are an authorized employee, not a resident or someone walking by).
Step 3: Show the Office (Prove Operations)
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Walk inside and pan the camera to show the leasing desk and lobby area.
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Walk over to the desk and point the camera at the computer screen showing your property management software or website.
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Point the camera at the utility bill or official mail sitting on the desk to clearly show the matching property name and address.
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Hit Stop Recording.
AFTER YOU RECORD:
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Review: Quickly review the video to ensure it captured the outside signage, the physical unlocking of the door, and the proof of management on the desk.
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Upload: Tap Upload Video.
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Wait: Crucial Step: Please stay connected to the property's Wi-Fi and keep the screen open until the upload reaches exactly 100%.
Note: Once uploaded, it typically takes Google 3 to 5 business days to review and approve the video. If your verification is rejected or stuck in pending for longer than a week, please reach out to Google Support.