How to Centralize Facebook Page Ownership and Connect Instagram Accounts

Overview

Currently, many Facebook pages are "owned" by individual personal profiles. To ensure your brand assets are secure and properly integrated with EvernodeAI, they must be moved into a centralized Meta Business Portfolio. This process protects your assets if an admin leaves the company and allows GTMA to manage your campaigns more efficiently.

Step 1: Centralize Facebook Page Ownership

1. Open Business Settings: Navigate to business.facebook.com/settings.

   1. Select your existing Business Portfolio (Business Manager), or follow the prompts to create one using your professional company email.
2. Claim the Page: On the left-hand menu, click on the Accounts dropdown and select Pages.
3. Add the Page: Click the blue Add button and select "Add an Existing Page."
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4. Enter Details: Type in your Facebook page name or URL. If you are already an admin, the ownership transfer to your Business Portfolio will happen instantly.

Step 2: Connect the Instagram Profile

Note: Ensure your Instagram is already converted to a "Professional/Business" account in the IG app settings before starting.

1. Navigate to Instagram Accounts: In Business Settings, click Accounts > Instagram Accounts.

2. Add Account: Click the blue Add button and select "Connect your Instagram account."

3. Login: A pop-up will appear; log in with the property’s Instagram credentials and follow the prompts.

4. Assign Assets: Once connected, click "Connect Assets" and select the Facebook Page you claimed in Step 1 to link them.

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Step 3: Assign GTMA as a Partner

To allow GTMA/EvernodeAI to manage these assets, follow these steps:

1. In Business Settings, click Partners on the left.

2. Click Add > "Give a partner access to your assets."

3. Enter GTMA’s Partner ID: 716818398403147

4. Select the Page, Ad Account, and Instagram Account, toggle on "Full Control" or "Manage" permissions, and click Save Changes.