TikTok Ad Creative Order | Creative Services & Media Strategy

The SOP covers creating, managing, and completing monthly TikTok ad creative tickets in the Creative Services – Secondary Pipeline.

SOP: TikTok Ad Creative Launches

This SOP outlines the standardized process for creating, managing, and completing TikTok ad creative tickets in the Creative Services – Secondary Pipeline.

1. Create a New Ticket

• Navigate to Tickets in HubSpot.
  
  
• In the pipeline dropdown, select Creative Services – Secondary Pipeline.
  
  
• Click Create ticket.
  
  

(See Screenshot 1 for pipeline selection.)

2. Fill Out Ticket Information

Ticket Name: Use the format

[Company/Property] – [Project Type] – TikTok Video

•  Example: Pedcor Companies – Crestview at Oakleigh Apartment Homes – TikTok video
  
  
• Connect the correct property/company to the ticket.
  
  
• Ticket Description: Provide clear creative direction for the Creative Services team. Include any campaign notes, creative requirements, or client requests.
  
  
• Creative Services Handoff Folder: Make sure the Google Drive folder is linked here.
  
  

(See Screenshot 2 for ticket detail fields.)

3. Assign Roles & Dates

• Ticket Owner: Assign the appropriate owner.
  
  
• Director / Account Manager / Lead / Support: Fill in roles as needed.
  
  
• Due Dates:
  
  
  • Kick-Off Date: Date Creative Services should begin.
    
    
  • Launch Date: Campaign launch date.
    
    
• Ensure dates align with client deadlines.
  
  

(See Screenshot 3 for role and date assignments.)

4. Ticket Status Workflow

• Start in Pending Setup: All new TikTok creative requests begin here.
  
  
• Move to Production once assets are ready to be worked on by Creative Services.
  
  
• After client approval and successful launch, move the ticket to Completed.
  
  

5. Monthly Recurrence

• Each month requires a new ticket (tickets cannot be reused due to seat limitations).
  
  
• Option 1: Create a new ticket from scratch.
  
  
• Option 2: Duplicate an existing ticket and update:
  
  
  • Kick-Off Date
    
    
  • Launch Date
    
    
  • Ticket name (update with the new month)
    
    
  • Any new creative directions
    
    

6. Quality Control Checklist

✅ Correct property/company connected
✅ Ticket description gives clear creative direction
✅ Creative Services Drive folder linked
✅ Kick-Off Date + Launch Date entered
✅ Status updated at each stage
✅ Ticket marked Completed after launch

7. Visual Reference

• Screenshot 1 → Selecting the pipeline
  
  
• Screenshot 2 → Filling out ticket name & description
  
  
• Screenshot 3 → Assigning roles & due dates
  
  

📌 Notes:

• Always double-check client approval before marking tickets Completed.
  
  
• Keep descriptions detailed to reduce back-and-forth with Creative Services.
  
  
• Use duplication for efficiency but always update dates and names.

Summary: TikTok Ad Creative Launch SOP

1. Create Ticket

   • Go to Creative Services – Secondary Pipeline.

   • Click Create ticket.

2. Fill Out Ticket

   • Name format: [Company/Property] – [Project Type] – TikTok Video.

   • Connect correct property/company.

   • Add a clear description with creative direction.

   • Link Creative Services Google Drive folder.

3. Assign Roles & Dates

   • Fill in ticket owner, account manager, support, etc.

   • Add Kick-Off Date & Launch Date.

4. Update Status

   • Start in Pending Setup.

   • Move to Production when assets are in progress.

   • After client approval & launch → mark Completed.

5. Monthly Recurrence

   • Create a new ticket each month (tickets cannot be reused).

   • Duplicate previous ticket → update dates, name, and details.

6. Checklist Before Launch
   ✅ Property/company connected
   ✅ Description gives clear direction
   ✅ Drive folder linked
   ✅ Dates entered
   ✅ Status updated at each stage
   ✅ Mark Completed after launch