We have a variety of GA4 Resources available to staff and clients that have been added here for continued learning and assistance.
We have a variety of GA4 Resources available to you that have been added here for continued learning and assistance.
- Skillshop is Google’s training resource where you can gain access to Demo GA4 accounts, take self-paced training modules, and take the GA4 certification exam (for free). Skillshop GA4
- GA also has a Learning Hub specifically for Marketers, which we’ve linked to here.
- In addition to those resources, there are a variety of useful Analytics Help articles that have been published. We’ve linked here to 3 fundamental articles that may assist you in comparing metrics, conversion differences, and common reporting solutions for troubleshooting.
- GTMA has also written several blog articles about GA4 and the transition, which are worth a read from the GTMA website! GTMA Blog(s)
- All GTMA clients have access to monthly client reports as well as our 3rd party reporting dashboard. There is both UA and GA4 data within each dashboard account. GTMA Reporting Dashboard
- Finally, your GTMA Account Manager is always your first point of contact and resource for any questions you may have on your specific account or campaigns. If you have a GA4 question outside of today’s webinar, feel free to reach out to your GTMA Account Manager (or to our GTMA Sales team for prospects) and they can assist.
- We also have a recording of the July 2023 client GA4 webinar available through Vimeo:
We have this GA4 Resource list as a PDF that is available in Drive as well.
To learn more about the changes the GTMA Ops team made that impact client campaign tracking and reporting, see this related Knowledge Base article on GA4 Tracking & Reporting Changes.