What Is EvernodeAI's Blogging Strategy?
A quick guide to the strategy behind EvernodeAI's blogs
The EvernodeAI blogging strategy is programmed into the platform to build the authority, trust, and topical relevance that AI platforms and traditional search engines look for.
For multifamily communities, blogging is no longer just about attracting visitors to a specific article or topic. Each blog should now be used to strengthen the overall bulk of information associated with your property, creating more opportunities for your community to be referenced, cited, and recommended across AI-powered and traditional search engines when prospects are researching an area for themselves.
To stand out in today's search landscape, a multifamily blog’s goal should be to become a cited source when AI answers a hyperlocal prompt.
Prospective renters aren't scrolling an apartment’s blog for light entertainment. They use Google's AI Mode, ChatGPT, and Perplexity as a utility to get immediate answers to specific questions before they sign a lease. Your aim should be to embed contextual information into your digital DNA so that AIs can trust and then associate your site with the answers that its users are looking for.
Consistently publishing useful, locally relevant content gives Google and other AI search engines more context about your community, amenities, neighborhood, resident experience, and expertise.
With that goal in mind, we’ve evolved our blog content to include elements of Generative Engine Optimization (GEO), Conversation Search Optimization (CSO), and Answer Engine Optimization (AEO). This is a new frontier, so this results in new types of formatting and content presentation that we find respond well with AI platforms—and as these platforms evolve, so does EvernodeAI.