YouTube & Video Shorts Recommendation
We recommend YouTube ads for properties. Although tik tok, snap, etc. are generating interest, they don't convert and the demographic has not been successful to push apartments, whereas YouTube has the potential to convert traffic.
In 2023 people are watching, on average, 17 hours of online video per week. Globally, people are watching around 84 minutes worth of videos every single day. This number is projected to increase annually especially with the trends in Tik Tok, Reels, Stories, and YouTube shorts. Short form videos are capturing users' attention.
We recommend a push for video in Media Strategy and effective SEO needs to include video.